Purchase-intent audience
BFSI AI platform deals in India average ₹2–15 Cr. Our readers are in that evaluation cycle. A sponsorship here is a credibility signal, not a banner impression.
Partner with us
Reach India's enterprise AI decision-makers — before they decide.
Beyond the Black Box is the only independent editorial platform covering enterprise AI and BFSI from a practitioner's lens. Our audience does not browse — they evaluate.
BFSI
Primary vertical — highest LTV for enterprise AI
CXO
Decision-maker audience — evaluating, not browsing
0
Display ads, pop-ups or interruptive formats
India-first
Regulated-sector AI lens no other platform holds
Why sponsor BTBB
The context that makes this placement rare.
Most AI content targets developers or consumers. Our readers are signing purchase orders. They are evaluating platforms for institutional deployment — where deals are seven-figure, cycles are long and trust is non-negotiable.
Editorial, not promotional
Readers trust BTBB because the content is independent. That trust transfers to sponsors placed thoughtfully within it — more than a direct ad on any other surface.
Regulated-sector depth
No other platform covers enterprise AI through the lens of credit bureaus, banking governance and BFSI compliance at this level of specificity.
Data-anchored flagship pieces
Our year-end and year-ahead series are cited by practitioners. Presenting partner placement reaches readers during active strategic planning cycles.
Partnership tiers
Three ways to reach our audience — none of them a banner.
One partner per category per piece. Full rate card available on request.
Presenting partner
ExclusiveTitle sponsorship
Custom pricing
Your brand as the sole presenting partner across a flagship article, all derivative content and the PDF download. Maximum reach, minimum intrusion.
- Presented by [Brand] on article header, footer and PDF
- One 200-word sponsor spotlight, written by BTBB in editorial voice
- Logo on all LinkedIn distribution posts for that piece
- Named in the paired AI Gurukul newsletter edition
- One co-branded LinkedIn post from Prashant Bhardwaj's profile
- Right of first refusal on the paired piece
Section partner
Max 2 per pieceSection sponsorship
Custom pricing
Sponsor the section most aligned to your product — an AI governance tool in the governance section, an infrastructure platform in the infrastructure section.
- Brand name + tagline at the opening of your section
- One 80-word sponsor note, clearly marked, one outbound link
- Logo in article footer
- Mentioned in newsletter edition
- Non-competing category exclusivity per piece
Newsletter partner
QuarterlyNewsletter sponsorship
From ₹30K/ per quarter
One sponsor per edition. A 3–4 sentence contextual write-up placed between sections — not a banner, reads like a recommendation from a trusted peer.
- Sole sponsor per newsletter edition
- 3–4 sentence editorial write-up with one link
- Brand logo above the fold
- Quarterly commitment (4 editions minimum)
- Open rate and click report per edition
Additional formats
Four formats for ongoing presence.
Written review
Tool deep-dive review
Pricing on request800–1,200 word practitioner review of your product written by Prashant Bhardwaj. Published as a standalone BTBB article in editorial voice. Clearly marked as sponsored.
Live session
Webinar co-host
Pricing on request45-minute live session with Prashant for the BTBB and AI Gurukul enterprise audience. BFSI-focused topic. Full recording rights included.
Social
LinkedIn feature post
Pricing on requestOne standalone post from Prashant's LinkedIn profile featuring your tool in a genuine enterprise AI use case context. Sponsored disclosure included.
Annual report
BTBB Enterprise AI Stack
Pricing on requestCategory listing in BTBB's annual curated enterprise AI tool compendium — the reference guide practitioners share with procurement teams. Q3 2027.
Editorial charter
Why the rules protect your investment, not just ours.
Readers trust BTBB because the editorial is independent. The moment that trust erodes, the placement loses its value. These commitments protect the sponsor's investment as much as the platform's credibility.
Sophisticated marketing teams at enterprise SaaS companies know that editorial adjacency on a credible independent platform outperforms a 10× larger spend on display. The independence is the value.
We will
We won't
✓ Always disclose sponsorship clearly
✗ Hide paid content as organic editorial
✓ Write all sponsor copy in-house
✗ Publish unedited sponsor copy verbatim
✓ Allow one factual correction round
✗ Let sponsors rewrite editorial tone
✓ Grant category exclusivity per piece
✗ Suppress organic competitor coverage
✓ Verify all factual claims included
✗ Publish superlatives or unverified ROI
Partnership process
From enquiry to published — a four-step process.
Every partnership follows the same considered path. No surprises, no last-minute changes to the brief. Sponsors who engage early get the best placement windows.
01
Category and slot selection
We confirm availability and send a one-page brief template. Slots are allocated in order of enquiry.
02
Sponsor brief
You share your product description, key use case and any claims to include or avoid. One brief, no creative assets needed from you.
03
BTBB drafts sponsor content
We write the spotlight or section note in editorial voice. You review once for factual accuracy. Tone and framing are non-negotiable.
04
Publish and performance report
Content goes live with clear disclosure. You receive a post-publication report: reads, LinkedIn reach, newsletter open and click data.
Fit call
Design your next twelve months of enterprise AI.
A focused 20-minute fit call with Prashant to see whether a Readiness Review or Sprint fits your situation, and what to do next if neither does. No pitch decks.
Direct channels
Typical response within one business day. For enterprise engagements, we'll follow up to schedule a scoping conversation.